Terms of Service

• Platform: the MagicRoute PPC affiliate traffic management service, including its web application, APIs, and redirect infrastructure.
• Organisation: the tenant account provisioned for your business. All your data lives inside it and is isolated from every other tenant.
• Authorised User: an individual your Organisation's administrator has given credentials to.
• Customer Data: everything your Organisation puts into or generates on the Platform, including campaigns, links, click and conversion logs, and connected-account credentials.
• Platform Administrator: MagicRoute PPC personnel who operate the service and provision Organisations.

The Platform lets your Organisation create and manage tracking links, route incoming clicks by geography and device, record click and conversion events, manage connected Google Ads accounts and proxy configurations, and report on the result. We grant your Organisation a non-exclusive, non-transferable right to use the Platform for your own business during your subscription term.

We may improve, change, or discontinue features. Where a change materially reduces functionality you rely on, we will give your administrators reasonable advance notice.

• Organisations are provisioned by a Platform Administrator, who creates the initial administrator account for you.
• Because that first password is chosen by someone other than you, the Platform will normally require your administrator to set a new one before they can use the service. Do not skip this step where it is offered.
• Your administrator is responsible for creating, assigning roles to, suspending, and removing Authorised Users, and for ensuring each person's permissions match their actual job.
• Credentials are personal and must not be shared. You are responsible for everything done under your Organisation's accounts.
• Tell us promptly at [email protected] if you suspect any credential has been compromised.

• Fees, billing frequency, and any usage limits are those set out in your order or subscription plan.
• Invoices are payable by the due date stated on the invoice. Fees are exclusive of taxes, which you are responsible for.
• If an account falls into arrears, we may place your Organisation into a billing-paused state. Your Authorised Users can still sign in, but access is confined to a billing notice until the balance is settled. Your data is preserved during this period.
• Prolonged non-payment may lead to suspension and eventual termination under section 10.
• We may change pricing on at least 30 days' written notice, effective at your next renewal.

This section is the heart of the agreement. Affiliate traffic tooling can be abused, and abuse puts every other tenant, our infrastructure, and our relationships with advertising providers at risk. You must not use the Platform to:

• Generate artificial, automated, incentivised, or otherwise fraudulent clicks, impressions, or conversions, or to inflate metrics by any means.
• Disguise the true destination or nature of a redirect in order to deceive a visitor, an advertiser, an affiliate network, or an ad platform's review process.
• Distribute malware, run phishing or credential-harvesting pages, or route traffic to content that does either.
• Promote content that is illegal in the territory it is served to, or that infringes another party's intellectual property.
• Breach the terms, policies, or programme rules of any advertising platform or affiliate network you connect, including Google Ads policies and the Google Ads API terms.
• Circumvent geographic, contractual, or technical restrictions that an advertiser or network has imposed on you.
• Use proxy routing to misrepresent the origin of traffic to a party entitled to know it, or to evade a legitimate block.
• Probe, scan, overload, or attempt to breach the Platform, or try to reach another Organisation's data.
• Resell or expose the Platform to third parties as your own service without our written agreement.

You are solely responsible for the lawfulness of the traffic you route and the offers you promote. Breach of this section may lead to immediate suspension under section 10.

Where you connect a Google Ads account, affiliate network, or proxy provider, you confirm you are entitled to do so and to authorise us to act on that account on your behalf. You remain bound by that third party's own terms, and their acts and outages are outside our control.

Actions the Platform takes against a connected advertising account, including campaign updates and URL changes, are taken on your instruction. You are responsible for the resulting ad spend. We are not liable for spend incurred through your configuration, nor for a provider suspending your account.

• You retain all rights in your Customer Data. We claim no ownership of it.
• You grant us the limited right to host, process, and transmit it in order to run the Platform for you.
• The Platform records visitor IP addresses and derives approximate location, because geographic routing cannot work otherwise. You are the data controller for that traffic data. You must have a lawful basis for collecting it and must disclose it in your own privacy notice to your own visitors.
• You are responsible for responding to privacy requests from your visitors. We will assist, but we will not act on your data without your instruction.
• How we handle personal data is set out in our Privacy Policy, which forms part of these terms.

We aim to keep the Platform available continuously and will schedule planned maintenance to minimise disruption. Unless your order includes a written service-level agreement, the Platform is provided without an uptime guarantee.

Redirect infrastructure depends on networks, proxy providers, and advertising APIs we do not operate. We are not responsible for lost clicks, conversions, or revenue caused by their failure, by your own misconfiguration, or by a third party suspending your account.

The Platform, its software, design, and documentation remain our property and that of our licensors. These terms grant a right to use the service, not a transfer of ownership. You must not copy, decompile, reverse-engineer, or create derivative works from the Platform except where the law expressly permits it. Feedback you send us may be used to improve the service without obligation to you.

• You may terminate at the end of your current subscription term by giving at least 30 days' written notice.
• We may suspend an Organisation or an individual user immediately where we reasonably believe section 5 has been breached, where an account is compromised, where activity threatens the Platform's stability or security, or where required by law.
• We may terminate for material breach that is not cured within 30 days of written notice.
• On termination, access ends and we will delete or return your Customer Data in line with the retention periods in our Privacy Policy. Export anything you need before your term ends.
• Fees accrued before termination remain payable.

To the fullest extent the law allows, the Platform is provided “as is” and “as available”, without warranties of any kind, whether express, implied, or statutory, including merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Platform will be uninterrupted or error-free, and we make no representation about the commercial results of any campaign you run through it.

To the fullest extent the law allows, neither party is liable for indirect, incidental, special, consequential, or punitive damages, or for lost profits, lost revenue, lost advertising spend, or lost data, even if advised of the possibility.

Our total aggregate liability arising out of or relating to these terms is limited to the fees you paid us in the twelve months preceding the event giving rise to the claim. Nothing here limits liability that cannot lawfully be limited, including for death or personal injury caused by negligence, or for fraud.

You will indemnify and hold us harmless against claims, losses, and reasonable costs arising from your use of the Platform in breach of these terms, from the content or lawfulness of the traffic and offers you route through it, or from your breach of a third party's rights or of an advertising network's terms.

Each party will protect the other's non-public information with at least reasonable care and use it only to perform under these terms. This does not apply to information that is public through no fault of the receiving party, independently developed, or required to be disclosed by law. In that case, where permitted, the disclosing party will be notified first.

We may update these terms as the Platform and the law change. The “last updated” date above reflects the current version. For material changes we will notify your administrators at least 30 days in advance. Continuing to use the Platform after a change takes effect means you accept it.

• These terms, together with the Privacy Policy and your order, form the entire agreement between us on this subject.
• You may not assign these terms without our written consent; we may assign them to a successor in connection with a merger or sale of the business.
• If any provision is held unenforceable, the rest remains in force.
• Failure to enforce a provision is not a waiver of it.
• Neither party is liable for delay caused by events beyond its reasonable control.
• These terms are governed by the laws of India, and the courts of India have exclusive jurisdiction over any dispute arising from them.

For any question about these terms, to report a security issue, or to raise a billing or account matter, contact us at [email protected].